I wrote this article for the ABA’s GPSolo magazine, and it was published in the January/February 2021 issue. I’ve republished is here and on my web design & development blog with permission from the ABA.
If your law firm has a website, chances are you think about it primarily as a way to get clients. Getting clients is necessary, of course, but it’s also worth considering what your website could do for your clients after they hire you.
A website can be so much more than a marketing tool. We all use websites to interact with companies, from shops and restaurants to contractors and accountants. We shop, communicate, order food, make payments, send and receive documents, download records, and more.
So, when your current clients visit your firm’s website, they probably expect to find something for them to do—possibly a client portal where they can communicate with you, see information about their legal matter, download documents, etc. This is probably even more true now, when most of our social and commercial interactions have moved online due to the pandemic.
This is all to say that your website can and probably should be more than just a marketing tool. Make it an integral part of the way you serve clients.
Fortunately, adding a client portal to your website is fairly simple with free and open-source tools or by using the features of popular cloud-based practice management software.
Continue reading “Your Website Can Be So Much More Than an Online Billboard”